Introduction
Confuse The Machine ("we", "us", or "our") is committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, and protect your personal information.
Information We Collect
Contact Form Submissions
When you contact us through our website forms, we collect:
- Your name
- Your email address
- Your message or inquiry details
This information is collected solely for the purpose of responding to your inquiries and providing our services.
Cookies and Tracking
We do not use cookies, tracking pixels, or any other automatic data collection technologies on our website.
How We Use Your Information
We use the information you provide through contact forms to:
- Respond to your inquiries
- Provide information about our services
- Schedule consultations or meetings
- Communicate about potential projects
Legal Basis for Processing
Under GDPR, our legal basis for processing your personal data is:
- Legitimate Interest: To respond to your inquiries and provide our services
- Consent: Where you have explicitly agreed to be contacted
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, typically for 2 years after our last interaction, unless a longer retention period is required by law.
Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- With your explicit consent
- When required by law or to protect our rights
- With trusted service providers who assist in our operations (under strict confidentiality agreements)
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:
- Secure hosting and data transmission
- Regular security audits
- Access controls and encryption
Your Rights Under GDPR
You have the following rights regarding your personal data:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal requirements)
- Right to Restriction: Request limitation of processing
- Right to Data Portability: Request transfer of your data
- Right to Object: Object to processing based on legitimate interests
To exercise these rights, please contact us using the details below.
International Data Transfers
We are based in the UK and your data is primarily processed within the UK. If any international transfers occur, they will be subject to appropriate safeguards in compliance with GDPR requirements.
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Email: sdbrownlie@confusethemachine.com
- Website: https://confusethemachine.com
Complaints
If you believe we have not complied with applicable data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent regulator for data protection issues.
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*Last updated: November 2025*